Gemmyo was born from a love story.

When Charif asked me to marry him, we decided to choose my engagement ring together.

Unfortunately, we felt this moment was a disappointment: the jewelers we visited offered a cold, intimidating or even obsolete experience. We didn’t recognise ourselves neither in the brands’ voices nor in the products’ prices.

We dreamed of a jeweler rigorous about know-how and quality but warm in its approach. Jewelry that would keep up with the times without being ostentatious. An honest and cheerful discourse.
Simply put, a Maison that would be proud of its creations, yet modern and well meaning in its argumentation.

Such a Maison did not yet exist.
We undertook its creation.